There are several key marketing strategies to successfully introduce color enhanced diamonds to consumers; including confidence in product knowledge, technical knowledge, and honesty and integrity. It is crucial that consumers are made aware that color enhanced diamonds are:

• Natural diamonds (Not Synthetic)
• Not colored to hide flaws
• Permanent and durable
• An affordable alternative to the highly expensive natural fancy color diamonds
• The processes used are the cutting edge technology
• The diamonds are safe to use after enhancement
• Enhancing gem stones is a common practice
• Although other gems can be enhanced, there is no comparison to the exquisite appearance of a color enhanced diamond