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Technically speaking, what exactly are clarity-enhanced diamonds? |
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They’re
diamonds in which the natural inclusions have been concealed by
a completely safe process that fills them with a colorless material
that has a similar refractive index to diamonds. |
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| Does clarity enhancement change diamonds in any other way? |
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The Leshem
clarity enhancement process enhances the clarity of diamonds by making
flaws invisible to the naked eye. Diamonds remain just as durable
and stable as they were before enhancement and the color of Leshem
treated stones remains the same. They just look more brilliant than
their non-treated counterparts because they reflect light better then
do heavily-included diamonds. | |
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How could selling clarity-enhanced diamonds help my business? |
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They
make diamond sales easy because they’re an option for customers
who don’t want to compromise on diamond weight in order to purchase
a nice stone that’s within their budget. They’re a good
way to satisfy size requirements at expensive price points. | |
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| When is the right time to introduce a customer to a clarity-enhanced diamond? |
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When
a salesperson is dealing with a price-conscious customer who desires
a bigger and better look, it’s the perfect opportunity to upgrade
the sale to a larger, more beautiful stone that’s still within
the purchaser’s price range. | |
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| What guidelines should I use to appraise a clarity-enhanced diamond? |
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Approximately
90 percent of appraisers from all over the country base their appraisal
of a clarity-enhanced diamond on its value after treatment. This results
in the enhanced stone being appraised for 20 to 30 percent less then
an untreated stone of comparable size and clarity. | |
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| How should a clarity-enhanced diamond be handled when it’s mounted in a price of jewelry being repaired? Or when it’s being reset or a ring is being resized? |
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Avoid
exposing the stone to direct heat as you would with a green emerald.
According to the GIA, you can immerse the diamond in water or cover
it with a heat-protective coating. However, to be absolutely safe,
we advise that you unmount and then reset the stone. | |
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Why do Leshem clarity-enhanced diamonds look better then filled stones from other firms? |
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Leshem
stones have much less of a flash effect then do other filled diamonds,
and Leshem process produces a filler with out a yellowish tinge, so
that its clarity enhanced diamonds look brighter. | |
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| Why are Leshem clarity-enhanced diamonds and 30 percent less then competitors’ stones? |
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By using
modernized equipment and an updated process, Leshem can pass saving
onto retail Jewelers, making clarity-enhanced diamonds a real deal
to consumers. It’s treatment is more cost effective then others
on the market. | |
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| How can I get started right away with a promotional program for clarity-enhanced diamonds? |
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Leshem
can send you goods overnight, just as soon as your credit is checked.
In addition, we provide merchandising aids such as counter cards,
brochure and hang tags. Co-operative advertising dollars are also
available to retailers who qualify. | |
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| Why do Leshem clarity-enhanced diamonds come with a lifetime guarantee? |
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We want jewelers and consumers to have the utmost confidence in the durability and stability of our stones. If a stone’s filling is the affected by the inadvertent application of a jeweler’s torch, by repolishing, or by an unforeseen mishap, Leshem will retreat the stone at no additional charge. |
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